Aim

The main purpose of this training is to enhance the participant’s communicative and linguistic ability so that he/she can participate freely in all international discussions in the fields of sales, marketing and public relations. The aim is to improve fluency of speech and overall comprehension.

Content

  • Job-specific terminology and lexis as well as functional phraseology and structures for use in specific contexts
  • Effective communication with focus on marketing meetings, negotiations, audits, sales promotion etc.
  • Advanced business discussions relating to sales, marketing and media
  • Etc.

Method

  • Blended learning concept
  • Interactive presence or online learning, group work, chats, discussions, etc.
  • Use of digital learning and innovative content
  • Etc.

Target group

Participants should have reached an intermediate to advanced level in the target language i.e. Level B2/C1.